fashion

We went to Rebecca Minkoff’s New York Fashion Week presentation and found out how the designer is using A.I. innovation to develop eco-friendly and sustainable clothing

We went to Rebecca Minkoff’s New York Fashion Week presentation and found out how the designer is using A.I. innovation to develop eco-friendly and sustainable clothing

Crystal Cox

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2020-02-12 T20: 34: 09 Z.

Rebecca Minkoff Little Uri NYFW 2020 PresentationRebecca Minkoff Little Uri NYFW 2020 Presentation

Rebecca Minkoff is releasing her first kids’s collection.

Crystal Cox/Business Insider.


  • Rebecca Minkoff debuted her brand-new kids’s collection, Little Minkoff, at her NYFW Spring 2020 discussion.
  • Little Minkoff uses A.I. technology to cut material, ink, and water wastes to produce environmentally friendly and sustainable clothing.
  • The technology that Minkoff uses can potentially be the future of style throughout all brand names.
  • See Insider’s homepage for more stories

Initially known for her declaration leather bags, Rebecca Minkoff has now turned into an international lifestyle brand name ranging from apparel to shoes to devices. With 15 years into business and over 900 shops around the world, Minkoff has always been an early adopter of innovation: from clever dressing rooms to smart bags, and even being the very first to stream her runway program.

The Spring 2020 discussion theme was “Renewal,” an expedition of all phases of womanhood. A mom of three, the designer is introducing Little Minkoff, a children’s brand name that utilizes technology and synthetic intelligence to develop an environment-friendly, sustainable line.

We went to the presentation to speak with designer Rebecca Minkoff and Uri Minkoff– her sibling, co-founder, and CEO of the label– to find more about the technology that’s altering the future of the industry. Here’s what we found out.

Infants and teens signed up with the stage with designs for Rebecca Minkoff’s New York Fashion Week collections. Complete with a stroller, park benches, and a picnic, the set design painted a vibrant story on the journey of womanhood.

Rebecca Minkoff Little Uri NYFW 2020 Presentation



Crystal Cox/Business Expert.


” Renewal,” the style of the ready-to-wear collection, gave a nod to the ’70 s with easy sleeves and soft, womanly gowns.

Rebecca Minkoff Little Uri NYFW 2020 Presentation



Crystal Cox/Business Expert.


In addition to her ready-to-wear collection, the designer likewise debuted Little Minkoff, a children’s line that is unisex, environment-friendly, and sustainable.

Rebecca Minkoff Little Uri NYFW 2020 Presentation



Crystal Cox/Business Insider.


Little Minkoff partnered with Resonance Companies, a tech company that specializes in developing software for fashion brand names. Together, they developed an inventory system that limits waste by only entering into production after a client has actually ordered an item.

Rebecca Minkoff Little Uri NYFW 2020 Presentation



Crystal Cox/Business Expert.


Usually, brand names need to produce hundreds of batches to sell. With this process, not just are fewer materials being tossed out, but only a portion of water and 40%less ink is also being utilized during production.

Rebecca Minkoff Little Uri NYFW 2020 Presentation



Crystal Cox/Business Insider.


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