Why Urban Decay’s $49 ‘Naked’ eyeshadow palettes deserve the cost

Why Urban Decay’s $49 ‘Naked’ eyeshadow palettes deserve the cost



Urban Decay Instagram.

  • Urban Decay’s Naked combinations have a cult following for a reason. Each includes a relatively neutral color scheme, so all the colors work for daytime or nighttime looks.
  • Compared to competing brand names I have actually used, these palettes are the most flexible, pigmented, blendable, and practical for my everyday requirements.
  • Albeit expensive at $54, I have actually personally found them to be worth the cost. Below you’ll discover a full review of what they resemble to use and why they deserve the cost.

Visit any makeup seller and you’ll find a bevy of eyeshadow palettes lining the racks.

Their popularity makes good sense. A number of them boast long-lasting formulas, personalization options, and a broad array of colors, making them a fantastic value. But while unlimited choices are great, it can be hard to find the right combination, specifically one loaded with colors you in fact want to utilize.

That’s why I’m devoted to Urban Decay’s line of Naked eye shadow palettes, which each consist of 12 primarily neutral colors in a combination of shimmery and matte surfaces. Though powdery in consistency and texture, the formula is easily blendable, simple to utilize, and highly pigmented. The palettes can easily take your looks from day to night, and they last seemingly permanently.

Here’s what sets Urban Decay Naked eye shadow combinations apart:

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Prior to work, I utilize my Naked2 Basics palette to create a soft, natural look (left). For a night out, the Naked2 combination features striking coal-toned shades that make for a mild smoky eye (right).

Dominique McIntee/Insider Picks.

Urban Decay Naked schemes offer a large variety of colors and surfaces.

Each color-centric combination includes 12 colors and a myriad of finishes, be it matte, shimmery, or metal. You can match neutral nudes, taupes and browns with bolder charcoals, fuchsias, and cranberry reds The sky’s the limitation– whether you’re a curious beginner, devoted specialist, or someplace in between. Over the years, I have actually used them for “no-makeup” makeup, dramatic smokey eyes, and getting a warm-toned glow.

Urban Decay now offers 6 thematic Naked palettes, plus minis with less shades Some are definitely more glam with metallics and much deeper tones, and some are extremely more neutral with light golds and beiges.



I discover Naked Cherry (left) and Naked Heat (right) to be the most pigmented of the bunch. They include deep pinks and oranges that mix well together and with other colors.

Dominique McIntee/Insider Picks.

The colors are extremely pigmented and quickly blendable.

When eye shadow is explained as highly pigmented, that means it’s intense and saturated with color. Not remarkably, Urban Decay reigns supreme in this category. Because the shades are richly concentrated, they will not fade, and I don’t have to lose product attempting to develop coverage.

The tones blend seamlessly with the included brush, but the formula does not smudge after application. There’s also zero fallout or dust, so you will not end up with raccoon eyes. Without these concerns looming, I can cake my face in peace.

The slim packaging is excellent for storage and travel, and a big mirror and eyeshadow brush are consisted of.

Large packaging is a bane (I’m taking a look at you, Morphe). Fortunately, the smooth Naked palettes can be kept in tight areas, such as carry-on luggage, makeup bags, bags, and my former forced-triple college dorm.

Each palette consists of a big mirror and double-sided eyeshadow brush with soft bristles. Though you can easily find these tools elsewhere, they’re convenient to have in one place. The brushes evenly disperse the color, so it’s unneeded to splurge on expensive options. I particularly value the mirror while blending and matching tones in transit.

Though pricey, these palettes are long-lasting.

Compared to pharmacy choices, you’ll need to pay a pretty cent for a Naked scheme. The full-sized schemes range from $44-$54, while the minis are under $30

I find the schemes to qualify as a worthwhile, long-lasting investment. This past fall, I was utilizing the very same Naked3 palette that I had actually bought in2015 It has withstood what I can only describe as precarious conditions, but it never ever shattered and the colors never grew dull or muddied. When I state they last for a long time, I actually indicate it.

The bottom line:

A company does not make cult status at random. The Naked eye shadows represent Urban Decay’s steadfast tradition: continued innovation, clever style, and makeup that works. If you desire range, pigmented tones, and slim packaging, you know what to do. The ROI is well worth it.

Shop all Urban Decay eyeshadow palettes at Sephora and Urban Decay

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Disclosure: This post is given you by the Expert Picks group. We highlight products and services you may discover intriguing. If you buy them, we get a small share of the income from the sale from our commerce partners. We frequently receive items free of charge from producers to test. This does not drive our decision as to whether an item is included or suggested. We run separately from our advertising sales team. We welcome your feedback. Email us at insiderpicks@businessinsider.com.


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